He later named his invention "Fast Coffee Machine", (espresso means "fast" in Italian). Espresso machine didn't just reduced brewing time, but also made much tastier cup of coffee. But Luigi Bezzera was not very good in marketing and promotion, so he sold the patent rights for the espresso machine to Desidero Pavoni in 1905. Pavoni successfully introduced espresso to his home market. Cafe's with the sign "CAFE ESPRESSO - LA PAVONI" were almost on every corner and this was just the beginning of this successful story! Espresso machine is really legendary Italian invention!